White Castle Taps Designer Telfar Clemens To Revamp Employee Uniforms

Fast food is about ti get more fashionable!

Burger chain White Castle has announced it has partnered with Telfar Clemens to redesign White Castle’s employee uniforms. Telfar, a Queens, New York-based designer, created a unisex fashion label in 2005 and has shown his collections at New York Fashion Week.

(Photo: Telfar Clemens)

According to CNBC, the new shirts, which remain White Castle blue, feature a wide collar and a stylized version of the chain’s logo on the chest. The uniform will be rolled out to all of White Castle’s nearly 400 restaurants.

“The uniforms were not about reinventing White Castle, just reflecting that core authenticity that people crave,” Telfar said in a statement.

White Castle said it will work with Telfar on other projects, including a line of customer merchandise set for release in October.

White Castle isn’t the first company to turn to a fashion designer to give its uniforms a face-lift. Delta hired Zac Posen in 2015 to revamp its employee’s uniforms, Crowne Plaza tapped Timo Weiland in 2016 and McDonald’s turned to red carpet designer Waraire Boswell in April.

Originally from Detroit, Ashley has been a style curator and editor for over a decade, having lived in Washington DC and New York City before moving to West Hollywood in 2015. She has written for The Washington Post, Hollywood Life, Haute Living, Vanity Fair, International Business Times and Fashion Times. She lives for leather jackets, statement sunglasses, RuPaul's Drag Race and her rescue basset hound Cletus.

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