Luggage brand TUMI launched its newest hard-shell solution, TUMI Latitude and partnered with Alexander Skarsgård for the campaign.
The actor took several trips with the suitcase to test its design, quality, durability and functionality. He met up with Camille Rowe in Italy for the campaign, as well as visiting Hungary, Washington, and Mongolia.
“With TUMI Latitude, we wanted to create a collection that offers the best of the best in terms of innovation and aesthetic, which pushed us to improve weight, function, durability, organization and more,” says TUMI’s Creative Director, Victor Sanz. “We are consistently inspired by global citizens on unique journeys, and partnering with Alexander to share in such an amazing worldwide journey was an incredible experience.”
