Diesel parfums has announced actor Alex Pettyfer as the new face of its fragrance, Only The Brave. “The hero of Diesel Only the Brave is a charismatic leader who advances in life with firm step, determination and will,” says Guillaume de Lesquen, International General Manager of Designer Brand Fragrances at L’Oréal. “It is a figure that symbolises union. Alex Pettyfer perfectly embodies this new concept of courage.” Pettyfer is famous for his roles in films such as “Magic Mike,” “I Am Number For,” “The Strange One” and “Beastly.”