Style Crush: Liam Payne Collaborates With HUGO

June 10, 2020

Liam Payne is making us swoon.

The former One Direction singer is setting the Internet on fire with images from his new campaign for his collaboration with HUGO. In shots, taken by photographer Tom Craig, captures Liam’s heavily-tattooed physique in a number the stylish ensembles including a red, white and blue track suit, black polo shirt and barely there white boxers.

Liam’s second collaboration with the luxury fashion house is a 14 piece capsule in a signature palette of black, white, navy, and red, with its signature logo rebranded to HUGO93.LP – a nod to the his date of birth.

Ashley Joy Parker

Originally from Detroit, Ashley has been a style curator and editor for over a decade, having lived in Washington DC and New York City before moving to West Hollywood in 2015. She has written for The Washington Post, Hollywood Life, Haute Living, Vanity Fair, International Business Times and Fashion Times. She lives for leather jackets, statement sunglasses, RuPaul's Drag Race and her rescue basset hound Cletus.