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Sports Illustrated Swimsuit Magazine Unveils Its Own Swimwear Line

Sports Illustrated Swimsuit is famous for featuring the hottest swimwear styles (not to mention models) in its pages each year. Now, the iconic magazine is unveiling its very own swimwear line.

Created in partnership with Venus Fashion, and available exclusively on, the collection features over 40 different styles in sizes XS to XXL to help you look and feel as confident as your favorite magazine cover star.

“Swimsuit has always been a highly anticipated edition of the Sports Illustrated franchise,” said Natasha Fishman, EVP of Marketing at the magazine’s parent company, Authentic Brands Group. “In recent years, the issue has developed a message of inclusivity, showing that beauty embraces the mind, body and spirit.”

Select pieces from the collection will even be featured in the upcoming 2020 Sports Illustrated Swimsuit issue.

“At Venus Fashion, we believe style is a personal journey and that fashion should be fun,” Sascha Peters, CEO of Venus Fashion said in a statement. “We are honored to launch Sports Illustrated Swim in partnership with ABG, and to present a collection of styles that are bold yet approachable, distinctive and versatile.”


Originally from Detroit, Ashley has been a style curator and editor for over a decade, having lived in Washington DC and New York City before moving to West Hollywood in 2015. She has written for The Washington Post, Hollywood Life, Haute Living, Vanity Fair, International Business Times and Fashion Times. She lives for leather jackets, statement sunglasses, RuPaul's Drag Race and her rescue basset hound Cletus.

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