New Look has tapped Rochelle Humes as the face of its new spring/summer campaign, launching at the end of March 2018.
In addition, the singer is also curating The Rochelle Edit, handpicking her favourite pieces from the collection.
“Rochelle is the perfect fit for New Look,” says Georgina Whalley, Group Marketing Director New Look. “She loves high-street fashion and has an amazing sense of style. She personifies New Look’s key brand values – she’s positive, confident and full of personality and fun. We know how much our customers will love her and be as excited about this partnership as we are.”
Rochelle is an English singer and television presenter, best known for her work in pop groups S Club 8 and The Saturday.