Pinkie Swear Debuts First Brick-And-Mortar Retail Space At Westfield Century City

This month, makeup collective Pinkie Swear officially debuted its first brick-and-mortar retail space, at Westfield Century City.

The e-commerce brand launched its first product, “Clip Paint,” in August, which has been exclusively available online – until now!   Pinkie Swear’s first and only store-front will be open Monday-Saturday from 10 a.m.- 9 p.m., and Sunday from 11 a.m.-7 p.m. in the Atrium Space at the newly re-opened Westfield Century City.

The Century City location will offer all six shades of Clip Paint (retailing for $18 each) and the Deluxe Set Cereal Box (retailing for $100), with additional products to be announced in the near future.


Pinkie Swear’s Clip Paint is a superstar lip pigment with high-impact color and tons of moisture. Clip Paint is housed in a marker-like applicator with a precision brush and a custom clip-on cap, making it easy to use and hard to lose. Clip it to anything (your bag, your denim jacket, or your notebook) – it’ll always be there for you!

Clip Paint comes in six shades:

  • .JPEG – If a little mermaid and a renaissance goddess got together, this high-res coral shade is a must-have for super natural lips.
  • About Last Night – The color of gossip. This bright pink shade is what everyone’s talking about, even the morning after.
  • Fire Escape – a classic red shade that’s loud, lush, and never not cool. Sneak out. Sneak in. Look amazing, always.
  • Loft Party – Inspired by the purple haze of dawn and dusk. You’ll wear it from 7pm to 5am and keep on raging.
  • Plan B – an ultraviolet shade that’s half pink, half purple, and always a personal choice.
  • Send Nudes – Low-key bombshell + high-key color. A subtle, slick layer of sex appeal for big nights out (or in).

The Pinkie Swear Deluxe Set Cereal Box comes power-packed with all six Clip Paint colors, a custom-designed sticker sheet by a local LA artist, and an official Pinkie Swear notebook. Pinkie Swear is makeup collective for dreamers, magic makers, and misfits. The products are based on style, not skin tones, so you can pick colors based on what’s real, not what’s “right.”


Originally from Detroit, Ashley has been a style curator and editor for over a decade, having lived in Washington DC and New York City before moving to West Hollywood in 2015. She has written for The Washington Post, Hollywood Life, Haute Living, Vanity Fair, International Business Times and Fashion Times. She lives for leather jackets, statement sunglasses, RuPaul's Drag Race and her rescue basset hound Cletus.

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