The annual Sports Illustrated “The Party” celebration hosted by Talent Resources Sports, Stubhub, Groot Hospitality and ABG Entertainment kicked off Super Bowl eve on Feb.1.
Celebrity guests, including music artists, actors, famed athletes and Sports Illustrated models, plus many more, gathered at the famed Miami resort The Fontainebleau for a night of fun and excitement under the stars where they enjoyed delicious popcorn snacks by Snack Pop.
Guests at the lavish poolside fete, which took over the oceanfront lawn of the historic hotel property, were treated to incredible performances by Marshmello, D Sol, Da Baby, Saweetie, Black Eyed Peas and Irie, and enjoyed popcorn treats by Snack Pop featuring their brand new Oreo Cookie Pop flavor, Butterfinger Candy Pop and Twix Candy Pop popcorn varieties, to compliment beverages such as Dewar’s, White Claw, Casamigos and BABE Rose.
“Popcorn girl” brand ambassadors greeted vips at the party dressed in sexy football inspired ensembles all night long with Twix Candy Pop and Oreo Cookie Pop, while Butterfinger Candy Pop was plentiful on all of the VIP bottle service tables. Guests at the exclusive event could not get enough of the cookie and candy coated snacks.
Famous faces in attendance included Paul McCartney, Elon Musk, Lil Jon, Glen Powell, Joey Fatone, Shawne Merriman, Saweetie, The Black Eyed Peas, Marshmello, Scooter Braun, Rande Gerber, Ja Rule, Cedric The Entertainer, Jerry Rice, Wiz Khalifa, Jeffree Star and more.