On April 26 through April 28, Aeropostale hosted a Sustainable Beach House Retreat in Malibu celebrating the Aero x Repreve Eco Friendly Collection with celebrity guest DJ James Kennedy and talent such as Bella Thorne and Delilah Belle.
Activities reflective of sustainability and environmental awareness targeted Gen Z and young millennials all weekend long. Both Bella and Delilah jumped in the booth to help James DJ, and enjoyed activities such as Rumble boxing and trampoline jumping.
Day 2 kicked off with a boxing inspired workout by Rumble Boxing trainer Nicklaus Lundbland, and another live DJ performance by James Kennedy of “Vanderpump Rules.” Following the morning sweat session, guests including Bella Thorne, Delilah Belle, Megan Lee, ZMNY, Jillian Estell, Madison Grace, Ally + Natalie Lynd, Lyndon Smith, Daniella Alfaro, Angelic, Chiara and Bianca D’Ambrosio, Journey Slayton, Mandi Macias, Savannah, Tori Kay and more stopped by to take part in the eco-friendly activation.
Guests enjoyed an afternoon brunch poolside by HOST Catering and Bites and Bashes, along with sponsors My/Mo Mochi Ice Cream, Kalumi, and refreshing drinks by GLOW energy, Kollo, Hint water and cocktails by JaJa Tequila.
Following brunch there was a panel on sustainability, fashion and the environment with keynote speakers Graham Hamilton, the Surfrider Foundation LA Chapter Coordinator, Sofia Lascurain – a Style & Beauty influencer and Mo Hedaya, Senior Marketing Director of Aeropostale.
Guests engaged in denim jacket customization, trampoline jumping, oversized connect four and jenga, and checked out the latest Aeropostale x Repreve collection at the pop up shop beach side while overlooking the ocean. The day wrapped with a pool hang and chill session.
The weekend concluded with a Sunday morning yoga and meditation session with Exhale Spa and another fun filled day on the beach with a special performance by S Curve Records artist Rachel Crow.
At#AeroBeachHouse, Aeropostale specifically celebrated their new eco-friendly, recycled denim collection with Repreve, a collection which provides customers with next-level sustainable, superior stretch denim. Billions of plastic bottles go into landfills every year affecting both land and water so to help remedy this ecological challenge, Aéropostale partnered with Repreveto create this innovative, fashionable denim crafted from recycled plastic bottles giving customers the opportunity to support cleaner land and water. Aéropostale is saving over 3 million bottles from being polluted.
Aéropostale expands its denim assortment withReprevewith the debut of six denim fits, four denim rises and 21 denim washes from recycled fibers. The brand completes the assortment with its “Tribe of Tees”, t-shirts designed for every mood, style and fit, as well as polos with personalities, a fresh approach on a classic top for girls and guys.
Preferred Captions:
Bella Thorne popping into the DJ booth with James Kennedy at the #AeroBeachHouse in Malibu celebrating the Aeropostale x Repreve Eco Friendly denim collection.
Bella Thorne spends her Saturday at the Aero Beach House in Malibu to support the new Aeropostale and Repreve denim sustainable collection which saves over 1 million bottles from being polluted
DJ James Kennedy powering Rumble Boxing at the Aero Beach House in Malibu to celebrate the new Aeropostale and Repreve Eco Friendly collection.
Bella Thorne and Delilah Belle invading the DJ booth to hang with James Kennedy at the #AeroBeachHouse in Malibu celebrating the Aeropostale x Repreve Eco Friendly denim collection.
Bella Thorne taking a turn on the trampoline at the Aero Beach House in Malibu celebrating their new eco friendly denim collection with Repreve
Delilah Belle Gets a DJ Lesson from James Kennedy at the Aero Beach House in Malibu celebrating the Aeropostale Eco Friendly Denim collection with Repreve.
*James is wearing full Aeropostale, Bella Thorne is wearing Aeropostale denim jacket, Delilah is wearing Aeropostale Camo shorts.
Free images for usage here: (photo credit – Startraksphoto.com/Michael Simon)
DOWNLOAD:
https://drive.google.com/drive/folders/14LLdNhv8RuVVwKtsNnPcT_9ZD7RL-5X6?usp=sharing
*4 select images attached
**Broll by request
Day 1 Info: (April 26th)
Guests attended on Friday, April 26th to kick off the weekend activities. Attendees at the beach side acoustic performance by Justine Skye (music artist) during the intimate dinner included Tyler Blackburn (Roswell, Pretty Little Liars), Skyler Samuels (Fox The Gifted), Natalie Alyn Lind (Fox The Gifted) and mom Barbara Alyn Woods (One Tree Hill), Ajiona Alexus (13 Reasons Why), Chloe Lukasiak (dance moms), Kathryn Gallagher (YOU, The Flash), Jordan Hearn, Ke’Mari Moore (13 Reasons Why), the Mayor of Malibu, Influencers Madison Grace, Connor Finnerty, Lofton Shaw, model Bella Harris, Catarina Mendoza, Daniela Alfaro, Aeropostale Senior Marketing Director Mo Hedaya and many more with music by DJ Nala.
Preferred Captions:
Tyler Blackburn at the #AeroBeachHouse in Malibu celebrating the Aeropostale x Repreve Eco Friendly denim collection. (image attached)
(tyler is also wearing the brand)
Justine Skye performs at the Aero Beach House in Malibu to celebrate the new Aeropostale and Repreve Eco Friendly collection.
(justine is also wearing the brand)
Day 1: Free images for usage here: (photo credit- Startraksphoto.com)
https://drive.google.com/drive/folders/1Wxer07QBhqwy81yNa_B6Qq_43osvDVGJ?usp=sharing
The #AeroBeachHouse celebrates Aéropostale’s Spring 2019 global campaign promoting its brand ethos of self-discovery. Aéropostaleis focused on encouraging Gen Z to take strides with sustainability and social awareness through the eco friendly partnership, as the brand continues to build its new narrative. As an innovator in the retail fashion space for decades, they are also gearing up to launch a gender neutral collection, encouraging teens to be comfortable in their own skin. The #AeroBeachHouse will celebrate this exciting, refreshing brand direction for the fashion label by bringing attention to social and environmental matters of importance.
At #AeroBeachHouse, Aeropostale celebrates their new eco-friendly, recycled denim collection with Repreve, a collection which provides customers with next-level sustainable, superior stretch denim. The experiential moments will speak to the recycled denim elements.
Billions of plastic bottles go into landfills every year affecting both land and water. To help remedy this ecological challenge, Aéropostale partnered with Repreve to create this innovative, fashionable denim crafted from recycled plastic bottles giving customers the opportunity to support cleaner land and water. Aéropostale is saving over 3 million bottles from being polluted!!
Aéropostale expands its denim assortment withReprevewith the debut of 6 denim fits, 4 denim rises and 21 denim washes from recycled fibers. The brand completes the assortment with its “Tribe of Tees”, t-shirts designed for every mood, style and fit, as well as polos with personalities, a fresh approach on a classic top for girls & guys. Aéropostaleprovides Gen Z with a single destination to shop basics, trend right apparel, and the newest accessories at compelling price points. Visit www. aeropostale.comto view the entire Spring 19 assortment and see the full campaign.
ABOUT AÉROPOSTALE
Aéropostale is a specialty retailer of casual apparel and accessories, targeting 16 to 22-year-old young women and men. The brand provides customers with a focused selection of high-quality fashion and fashion basics at compelling values in an innovative and exciting store environment. With 880 locations worldwide, Aéropostale currently operates over 500 stores in the U.S. The brand collaborates with best in class partners who currently operate more than 370 Aéropostale locations in Asia, Europe, the Americas, Mexico, and the Middle East. In 2009, Aéropostale launched its children’s brand, P.S. from Aéropostale, offering trend right apparel and basics for kids ages 4 to 12 years old. Aéropostale and its supporting brands can be found in shop in shops and free-standing locations around the world as well as www.Aeropostale.com. For more brand updates follow @Aeropostale on social media.
