The MTV Staying Alive Foundation has announced its 2018 Ambassador as singer, Ella Eyre.
As Ambassador, Ella is to headline the charity’s fundraising dinner in the autumn, and design a limited edition label for Kiehl’s Ultra Facial Cream.
“We are so happy to welcome Ella Eyre to the MTV Staying Alive Foundation as we mark 20 years of campaigning to end HIV,” says Georgia Arnold, Executive Director, MTV Staying Alive Foundation. “Ella’s incredible voice and shining personality resonate with young people and make her the ideal Ambassador to amplify our message and represent the foundation during this landmark year. HIV continues to be the leading cause of death of adolescents in Africa and the second of adolescents worldwide.”
“In sub-Saharan Africa, three in four new HIV infections among 15–19-year-olds are among girls and outside sub-Saharan Africa, women and girls and other key populations account for 80% of new HIV infections,” she says. “Using the MTV brand, we’re able to reach these vulnerable communities. It’s a big year for MTV Staying Alive and we’re so excited to be working with Ella to inject her incredible energy into our HIV prevention work around the world.”