Women’s fashion label, Missguided has launched its new #MakeYourMark campaign which stars model, Felicity Hayward.
The campaign features untouched imagery of models, embracing stretch marks and other perceived flaws. “I think it’s super important that we promote body confidence because let’s face it, we were all born into this world as an individual and our individuality makes us so beautiful,” says Felicity. “I wanted to be a part of the #MakeYourMark campaign because it’s something that’s so important, and it just feels so close to home for me.’