Liquid I.V. Launches ‘Yummy’ Flavor Inspired By Justin Bieber

Justin Bieber has been accused of being “thirsty” in the past, but not anymore, thanks to Liquid I.V..

Liquid I.V. just launched an exclusive new flavor called “Yummy” that was inspired by the platinum selling hit song, “Yummy.” The health-science nutrition and wellness company, based out of El Segundo, CA, crafted a delicious Guava Hibiscus version of their flagship product, Hydration Multiplier. With each sip of this drink mix, you will taste juicy pink guava and just a hint of hibiscus to really give you that “Yummy” flavor.

Justin, alongside his wife Hailey, are among the select cultural revolutionaries who have invested in the forward-thinking hydration brand; Scooter Braun, Kendall Jenner, Kygo, Steve Aoki and Kevin Hart also share the investor title. In addition to the newest “Yummy” flavor, Liquid I.V. ‘s core product line includes Hydration Multiplier, Sleep Multiplier and Energy Multiplier. All three products are designed to enhance rapid absorption of water and functional ingredients into the bloodstream by utilizing the science of Cellular Transport Technology.

Liquid I.V. Yummy is available in a 16-pack for $24.47 (for a 16 pack) on, AmazonWhole Foods and Costco.


Originally from Detroit, Ashley has been a style curator and editor for over a decade, having lived in Washington DC and New York City before moving to West Hollywood in 2015. She has written for The Washington Post, Hollywood Life, Haute Living, Vanity Fair, International Business Times and Fashion Times. She lives for leather jackets, statement sunglasses, RuPaul's Drag Race and her rescue basset hound Cletus.

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