Tommy Hilfiger has announced Lewis Hamilton as its new Global Brand Ambassador for its men’s range, including the Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear.
The integrated campaign breaks globally in spring 2018 and includes video teasers, print, online, and out of home media placements, supported by unique consumer activations.
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” says Hilfiger. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.”
