Kylie Jenner’s $420-million makeup empire Kylie Cosmetics is stepping up its game this holiday season.
The 20-year-old entrepreneur announced that her brand is partnering with Topshop for seven holiday pop-up shops around the country. According to WWD, the stores that will be included in the partnership are located in Los Angeles, Atlanta, Houston, Las Vegas, Miami, Chicago and New York, and the brand’s liquid lipsticks, eye-shadow palettes, blushes and highlighters will all be among the product offerings. In addition to selling existing Kylie Cosmetics favorites, Topshop will also be debuting two exclusive lip sets featuring eight new shades.
This will be the first time a retailer has carried Kylie Cosmetics. Until now, Kylie Cosmetics has only been available online via its own website and at short-term Kylie Shop pop-ups.
Kylie Cosmetics actually isn’t the first Jenner brand to turn to Topshop as a retail partner. In 2015, Kylie and sister Kendall Jenner created a 15-piece festival-themed collection for the British department store.
“My brand is all about empowering young women, and giving them confidence through makeup, and I feel that Topshop shares that same mission,” said Jenner in an interview with WWD that also notes she’s been a longtime fan of the retailer. “My own pop-up shops have been so successful and I can’t wait to bring the Kylie Cosmetics Pop-up experience to more of my fans across the country.”
The Kylie Cosmetics x Topshop pop-ups will launch on Nov. 20.
