The Kate Spade New York Foundation will donate $1 million to suicide prevention and mental health awareness causes, following the death of the company co-founder.
The donations will begin with $250,000 to the Crisis Text Line, and the brand will match public donations up to the amount of $100,000 made to the Crisis Text line between June 20 to 29.
Kate Spade New York will also host a Global Mental Health Awareness Day for employees in corporate and regional offices, in what is the first instalment of a Wellness Programme that will be rolled out across the brand in the coming months. The objective is to raise awareness of mental health, call attention to warning signs, and encourage interventions and treatments for those in need, reports WWD.
