Cacharel has announced Izzy Bizu as the face of its new frangrance, Yes I Am.
“I am honored and delighted to be the image of such an inspiring fragrance,” says the English singer-songwriter. “More than a brand, Cacharel is in my opinion a true source of inspiration and expression for each generation.”
Bizu, 23, released her debut album, “A Moment of Madness,” on Sept. 2, 2016. She has described herself as “a fan of jazz-fusion mixes and a lover of squat parties and warehouse raves.”
Cacharel is a French brand of ready-to-wear clothing, perfume and accessories, founded in 1962 by Jean Bousquet.
