Gucci’s CEO Marco Bizzarri announces the Italian brand will remove fur from all its collections as of spring/summer 2018.
Speaking at the 2017 Kering Talk at the London College of Fashion, Bizzarri revealed he had taken the ground-breaking decision and hoped other luxury brands would follow suit.
“We’ve been talking about it, Alessandro [Michele] and I, for a few months” Bizzarri told Vogue. “Technology is now available that means you don’t need to use fur. The alternatives are luxurious. There is just no need.”
The brand currently sells a wide variety of furs. Gucci’s fur-free policy going forward will include mink, coyote, raccoon dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught for fur.