Jaden Smith and G-Star Raw are teaming up to create a sustainable denim collection for Fall/Winter 2018.
“Jaden is a creator, an artist and an inspiration for the next generation who want to have a positive impact on the world around them,” says G-Star Raw CMO, Thecla Schaeffer. “He continuously pushes boundaries in multiple fields, in music, design, and in sustainability. He inspires us to keep challenging the conventions of sustainable innovation in the denim industry and we are honoured to have him as a part of the G-Star Family.”
