Dua Lipa, Playboi Carti, A$AP Ferg, Nick Young, Kaytranada, Marcelo Vieira and Adrianne Ho are among stars featuring in a new campaign for Adidas.
The Original Is Never Finished | 2018 film brings together celebrities from music, style and sport and explores the idea of repetition as an expression of creativity, reaffirming that every moment in culture is in a constant state of beta.
“With the 2018 chapter of Original Is Never Finished, we were inspired first and foremost by the theme of complacency, which is by far the very thing that blocks creativity,” says Alegra O’Hare, VP of Global Communication, Adidas Originals. “We wanted to give a whole new meaning to the idea of being never finished. We were fascinated by our own repeated behaviors, and once we disrupted the routine it gave us the freedom to explore the unexpected.”
Watch the full film HERE
