6 Black Owned Beauty Brands To Support Now

Beauty comes in many colors.

Now, more than ever, it’s time to support people of color in the beauty industry. From nail brands to skincare,  get these six black owned businesses on your radar now.

Lip Bar

Launched in 2012, Lip Bar is a vegan and cruelty-free beauty brand that aims to change the way we see the beauty standard, stating “You Are Enough.” Although rejected on “Shark Tank,” Lip Bar founder Melissa Butler continue to purse her dreams and her brand is now available in more than 450 Target stores nationwide. The line includes a range of products (not just for the lips) including their famous Fast Face Kits, everything you need (six products) for a finished look in just seven minutes.

Shop: Lip Bar, Target

Follow: @thelipbar

Unsun Cosmetics

Unsun Cosmetics was founded by Katonya Breaux (Frank Ocean’s mom!) in 2016, after much frustration by the lack of options within the world of clean sunscreen products for women of color. Unsun Cosmetics was created to provide clean, no-residue options that were kind to the person using it as well as the environment it’s being used in.

Shop: Unsun Cosmetics, Target, Dermstore

Follow: @unsuncosmetics


“Blackish” star Tracee Ellis Ross’ is totally known for her charming curls. Last year she launched her haircare brand Pattern and created a curly, coily and tight-textured hair community.  The extensive range of products include conditioners, hair serums, accessories and tools.

Shop: Pattern Beauty, Ulta

Follow: @patternbeauty

Lauren Napier Beauty

Let’s be honest, no one knows the importance of a good makeup wipe better than a big time makeup artist. With her own tips in mind, Lauren Napier created her namesake brand of beauty wipes. The wipes flawlessly removes stubborn mascara, eyeliner and eye makeup without irritation and eliminates sunscreen oils and residue. Not just a makeup remover, her wipes, made with pure ingredients and complex natural compounds deemed safe by the World Health Organization, can also be used to prep and refresh skin before applying makeup.  The wipes are ideal for men too! The plush, cotton cloths will not leave fabric fragments in facial hair

Shop: Lauren Napier Beauty, Revolve

Follow: @laurennapierbeauty

Mented Cosmetics

Mented Cosmetics started with founders KJ Miller and Amanda E. Johnson on the mission find the perfect nude lipstick and taking matters into their own hands. Now creating products for beauties of every shade, the collection includes everything from eyeshadow palettes to blushes to their original nude lipsticks. Every one of their makeup products is perfectly pigMented to match anys kin tones.

Shop: Mented Cosmetics, HSN

Follow: @mentedcosmetics

Ginger + Liz 

Ginger + Liz Colour Collection is the popular brand of vegan friendly and toxin-free nail lacquer with a devoted base of style setting customers and celebrity fans. The collection was created in 2010 by Ginger Johnson and Liz Pickett, friends that bonded over all things beauty with a particular love (or what some might call an obsession) for nail lacquer. The ladies also made a strong connection over their personal journeys to becoming vegan and vegetarian and how it positively affected their overall health and beauty regime. The ladies set out to create a line that is not only hypoallergenic, toxin free, and vegan friendly but one that is influenced by arts, travel, entertainment and the lifestyles of the Classic Chic, Modern Luxe, Pretty Prepster, Bohemian Hipster, and Rock Glam style setters. With vibrant opaque crème pigments, foil like metallics, and a new take on those old, boring nudes, there is something for everyone in the Ginger + Liz Colour Collection. Recently, the duo expanded product offerings with the launch of Ginger + Liz Hand Toning Cremes with Tamanu oil and 100% natural Pout Polish Lip Scrubs.

Shop: Ginger + Liz,

Follow: @gingerandliz

Originally from Detroit, Ashley has been a style curator and editor for over a decade, having lived in Washington DC and New York City before moving to West Hollywood in 2015. She has written for The Washington Post, Hollywood Life, Haute Living, Vanity Fair, International Business Times and Fashion Times. She lives for leather jackets, statement sunglasses, RuPaul's Drag Race and her rescue basset hound Cletus.

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